The Women-Improvement Super Store

At first glance, I was pretty appalled at this oh-so-obviously "female" version if a power tool. At second glance, I realized that it was pink to promote breast cancer awareness, and that a portion of sales went to research and charity.

So now I'm slightly less appalled. Because while the pink isn't *as* offensive if it's "for a good cause," it's still pigeonholing women's health issues into the women-marketed objects (and that's not even getting into the fact that breast cancer isn't the leading cause of cancer deaths in women). Pink tools for breast cancer? I'm all for it; so long as Mikita and Black & Decker have a line if man-sized drills, also available in the dashing Pepto-Bismol shade.

light weight and designed for comfort in smaller hands!